A clearer start.
Better participation.

Fitbit Care connects people with health and wellbeing programs sponsored by employers and health plans. Onboarding needed to explain what the program offered and how to access it, before asking people to activate a membership.

My focus was the path from invitation to participation: making benefit discovery and membership access easier to understand.

I led the redesign from discovery and journey definition through interaction design, validation and implementation. Research, iterative prototypes, usability testing and analytics informed the onboarding work.

The flow uses progressive guidance and concise explanations of each program’s value, rather than presenting every decision at once.

In the membership-first flow, Fitbit Care enrollment gives eligible members access to the device store. Confirmation connects the completed enrollment with the benefits they can use next.

Pre- and post-enrollment communications support device and service redemption, keeping the journey connected beyond the activation screen.

I documented how each screen should work with screen readers, including how elements are announced and the order in which people navigate them.

These notes helped developers implement accessible interactions and handle situations beyond the main user flow.